After working his way through various industries, starting as a designer, and later transitioning to roles as a product manager and developer, he has always maintained a very commercial mindset. His experience working with Kathmandu in New Zealand was enlightening in terms of witnessing the progression in sustainability that an industry can achieve through collaboration. This marked a pivotal moment in his career, igniting his passion for making products more sustainable. He firmly believes that sustainability presents an opportunity, and through design and innovation, carbon reductions can be attained while still ensuring a profitable business model.  

Currently, he leads the sustainability efforts at Pd-m, where the focus is on assisting Medtech companies in their sustainability journeys. Despite being new to the sector, he has immersed himself fully, actively participating in health-tech working groups and contributing thought leadership pieces and presentations at industry events.